Evidence checked
The award must come from a PopUsIn Business Assurance Review. A business cannot simply switch the badge on for itself.
PopUsIn Assured
A Marketplace badge that has to be earned.
In simple terms: PopUsIn has reviewed agreed parts of the business, checked supporting evidence and issued a time-limited award. The badge stays visible only while that award is current for its published scope.
What it means
Extra checks, with a clear scope and expiry date.
Assured is a useful trust signal, not a blanket promise that every possible requirement has been checked.
Time limited
Every award has an expiry date. If it expires, is suspended or is withdrawn, the Marketplace badge and Assured filtering are removed.
Scope shown
The award covers the areas that were actually reviewed. It does not imply that unrelated areas have also been assessed.
Not a statutory certification
PopUsIn Assured is not a statutory certification, UKAS accreditation or regulator approval, and it does not replace independent certification where that is required.
What can be reviewed
Practical areas that help customers and businesses build trust.
The exact review is agreed with each business. These are common areas we can bring together.
Cyber security
Identity, devices, updates, backups and practical security controls included in the review.
Data protection
Privacy responsibilities, data handling, retention and supplier evidence included in the review.
Health & safety
Policies, risk assessment, actions and review evidence where relevant to the business.
Business continuity
Critical dependencies, recovery planning and continuity arrangements where included.
Policies & governance
Ownership, review dates, evidence and the business controls included in the review.
People & suppliers
Relevant training, responsibilities and supplier checks where included.
How a business earns it
Review → evidence → actions → award → renewal.
The badge is tied to a real review, a defined scope and a current award.
1 · Agree what will be reviewed2 · Check evidence and controls3 · Record important gaps and actions4 · Complete the required improvements5 · Issue and display the award6 · Review again before expiry
Build trust customers can understand.
Find current Assured businesses in Marketplace, or ask PopUsIn to review your own business.